Behind every surgical mask is an untold story.
Pioneering Women in Reconstructive Surgery PWRS
When SkinCeuticals and ReSurge International banded together to elevate the work of first-generation female reconstructive surgeons, FRANK knew we had to be involved. This multi-year project took our nimble team to Nepal, India, Zambia, Zimbabwe, and Ecuador, where we met and documented the stories of more than a dozen courageous surgeons.
Embedded on-site, our team captured inspiring personal stories amid remote, often difficult environments. FRANK’s contributions champion the grit and talent of female doctors shaping the future of global medicine, one surgery at a time. The carefully curated, thoughtfully crafted stories empower women, highlighting the importance of giving back and authentically supporting communities we care about.
The resulting images and videos were used across multiple platforms including in-store at L’Oreal locations, online and print marketing, social media, and in a March profile in Marie Claire. More importantly, the content allows readers and viewers to connect to the stories of courageous women and their life changing work.
5
Countries
2
Telly Gold Awards
12
1st Gen Female Reconstructive Surgeons
55274
Miles Flown
Awards
FRANK’s work on the PWRS campaign earned two 2019 Telly Awards in the “Social Responsibility” and “Best Director” categories.
”FRANK's ability to blend empathy with creativity was exactly what this campaign required. To look at the video is to see something warm, intimate, very beautiful and intensely personal.
Leslie Eden HarrisSkinCeuticals
Client
SkinCeuticals
Global General Manager
Leslie Eden Harris
Creative Director
Thomas Suffit-Reedman
Executive Producer
Amy Sloan, Mariana Montoya
Marketing Manager
Mariana Montoya
Global Art Director
Mathieu Lagabrielle
Agency
FRANK
Creative Director
Brandon O’Larey
Project Management
Beth Peters, Nicole Duggan
Research and Writing
Stephanie Coral, Beth Peters, Brandon O’Larey
Strategy
Kevin N. Murphy
Development
Michelle Nathanson
Logistics
Anne Cavanaugh
Production
FRANK (Yana Issagholian, Drew Kora, Brandon O’Larey, Joel Van Zeventer, Andrew Kommers, Melissa O’Larey, Sevak Issagholian, Sam Emilio, Whitney Murphy)
Post-Production
Joel Van Zeventer, Alanna Hinkle, Shaun Levra, Alicia Dyke, Lionel De La O, Brandon O’Larey, Drew Kora
Voice Cast
Samantha Romansky, Jessica Krebs